Germany)Nufer AndreBuhler;Gerd(ReutlingenUniversity

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Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by dem

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without be

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without be

"Das gewöhnliche Design" ist ein heimlicher Klassiker der deutschen Designgeschichte, den man in der Vinyl-Ära wohl als B-Side Hit bezeichnet hätte. B

A comprehensive introduction to public policy and the policy cycle, the fully revised second edition of this popular textbook offers a practical guide

Understanding Historical Linguistics offers a complete introduction to language change. The book takes a step-by-step approach, first by introducing c

Dit leerboek helpt kennis over voeding toe te passen in preventie en behandeling. Het richt zich vooral op praktiserende en aankomende artsen, diëtist

The fall of the Berlin Wall is typically understood as the culmination of political-economic trends that fatally weakened the East German state. Meanw

Digital Humanism explores how Humanism can help us to critically understand how digital technologies shape society and humanity, providing an introduc

Bringing the image into dialogue with the imagination, mimesis and performativity, Christoph Wulf illuminates the historical, cultural and philosophic

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Gerd Brabant en Marc Roovers brengen met WIJNLAND DUITSLAND hun eerste boek uit. Een inspirerend boek, dat niet alleen heel wat achtergrond biedt over